COVETEUR
Head of Brand and Editor in Chief
Lead all brand, content, creative and commerce efforts, including brand tentpoles, sponsored programs, social, and talent activations. Managed 10+ person team of editors, marketers, production and creative, and social.
Leon Bridges For Coveteur
COOLS
Consultant: Brand & Content Development
Relaunched COOLS.com in September 2018 as the go-to e-commerce and independent style platform. Developed all voice, brand, and mission-related content and marketing initiatives, including investor and business partnerships. Managed 20+ person team, and set company structure and strategy across editorial, sales, finance, technology, growth, and marketing.
STYLECASTER + SHEKNOWS
(EDITOR IN CHIEF)
Oversaw editorial, creative, and business operations, including tentpoles, large-scale branded content initiatives, video, product and technology, and marketing. Helped concept STYLECASTER's top-to-bottom site relaunch and full rebranding in 2016, which garnered back-to-back Webby nominations. Launched new homepage and open-ended blogging platform on SheKnows.com.
REFINERY29
(MANAGING EDITOR)
Managed editorial operations and branded content initiatives, editorial calendar and programming, departmental budget, hiring, and growth forecasting. Edited various channels’ content flow—roughly 20 articles daily—and assigned and packaged features and advertiser-driven programs.
STYLE.COM
(SITE DIRECTOR)
Directed edit, product and technology teams, and steered overarching site strategy. Implemented branded integration programming, and worked with corporate on native-at-scale content, polar advertising, video, and other Conde-driven business initiatives. Helped concept a top-to-bottom site and app relaunch in 2015, which garnered a People's Choice Webby for Best Fashion + Beauty site.
